inventing the future

● Cute Circuit is a pioneer in the field of wearable technology and introduced many ground breaking ideas to the world of fashion by intergrating new beauty and functionality through the use of smart textiles and micro electronics. The company was found in 2004, it was the first fashion company to put LEDs on the red carpet in couture clothing and was also the first to sell illuminated fashion using LEDs in fashion stores like Selfridges. Francesca Rosella, who've worked for Valentino as a designer, and Ryan Genz, anthropologist, artist and ultimately interaction designer, maintain their passion for beauty and innovation on couture better than anyone. The're just launched their first Ready-to-Wear collection for s/s 2012.

They have made also some really amazing couture dresses for special occasions, using the finest fabrics and the highest micro technology. True masterpieces!

● The Aurora Dress

http://djstorm.files.wordpress.com/2012/03/aurora-dress-by-cutecircuit.jpg

Made with silk taffeta, chiffon and hundreds of svarovski crystals, the Aurora dress includes LEDs technolgy that creates many different patterns, from sparkly colours to an incredible fall of rainbow.

Watch the music play!

● Safura's Dress

This is a hand pleated silk chiffon dress with over 5400 LEDs embedded. It was designed exclusively for Azerbaijan's entry for the Eurovision song contest of 2010. The dress was controlled in real-time by the VJ streamed videos to the dress to highlight the emotion of the song.

http://www.instablogsimages.com/images/2010/05/31/circuit-city-safura-led_dress_EJCQ1_22974.jpg

http://fashionologyuk.files.wordpress.com/2010/06/getattachment-aspx.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Ml70PqzMgvNivh3eM05G8bHVkBbIunXYx3ArJgM2oRGWyJjiyOW4RAk5iniVs0QCgnDtjvLEtKfPM5h9VNmaJxvuZqpt5hwwimZXgwAR13L4UBboTQF4AgPKxMOUrhU5uCuPSbLaA7Dc/s1600/Azeri+pop+star+eurovision.png

● Katy's Dress

http://aizakbuyondo.files.wordpress.com/2011/05/katy-perry.jpg

http://www.ecouterre.com/wp-content/uploads/2010/05/katy-perry-led-cutecircuit-dress-1.jpg

This is the commercial version of the K dress. It only costs 1,500 pounds! hahhaaha

You know my b-day isn't near but if you thought of buying me a present I gave you a clue : P

http://www.trendhunter.com/trends/selfridges-sells-the-k-dress-by-cutecircuit

a book of inspiration

● Human ideals of beauty expressed through fashion inevitably influence technology design. Today, communication technologies that reside near the body also embody taste and fashion. Indeed, fashion becomes central as the technology moves from being portable to being wearable. Personal instruments must be not only modern but beautiful. Communication technology and fashion aesthetics have recently come together to address this brief - fashion designers and telecommunications operators are increasingly combining their overall vision of aesthetics. Various research laboratories are developing clothing that will integrate communication, therapeutic and cosmetic technologies. (from Mediating the Human Body - Technology, Communication, and Fashion. edited by L. Fortunati, J.E. Katz and R.Riccini, 2003)

This book has given me a lot of throught around the perception of beauty, opened my vision of aesthetics combinated with technology. Boundaries are wider, and human body was always feeling the need to overcome them in order to be free. This subject needs definately more research.